First up, as I mentioned the other day, on the way from the airport to SNAP, we stopped at Cafe Rio - cause we don't have those out here in the midwest. It was delicious!
SEO is Search Engine Optimization - - so the class was basically about how to make your blog more noticeable when you search for things using a search site like Google.
The class was taught by Dennis Goedegebuure, who blogs at TheNextCorner.net
Random info - cause that's how I take notes:
if you have a blog and you didn't get a chance to attend this class, here ya go - read and enjoy
- Info-rich site --- you can't have a blog about nothing and expect great SEO
- Have a clear hierarchy and text links (like drop-down bars)
- Think about what words people would use to search for your post, and use those in your post (for example, someone might search for "how to make a rag rug" so I should use all those words in Rag Rug Tutorial Post)
- link to yourself within your own content (for example, if I write a post about rolled flower necklaces, I would also link to my rolled flower tutorial)
- DON'T: participate in link schemes, create duplicate content, or use irrelevant keywords
- Connect Google+ to your own website so you can use your google profile picture when your website links pull up in Google
- don't buy links - don't sell links
- If you write a guest post for someone else, when you repost it on your blog, change it a little or add a paragraph to the top and bottom so it registers as a different post.
- Use you VERY BEST content when you are Guest Posting
- Start using Google Webmaster Tools!! (and Google Analytics, but I'm already doing that)
- When tweeting, etc, use catchy titles - - use 70 characters
- Structure your pages so they are visually appealing - paragraph headings, etc - images make stories more interesting (see a front-page newspaper for an example)
- Put your keywords in your page title
- Your first paragraph should describe the whole post - a summary paragraph
- Write a follow-up post on all your great posts
- Image Optimization - the file name of your picture should contain key words (example, name it "tote bag tutorial" instead of "img 104"
- Add backposts to FB timelines, use the Google+ buttom, etc