SNAP - Creating a Presence - MEDIA

These are notes from the classes I took at SNAP and are obviously the things that stood out to me, things I want to implement, etc - check out their blog for more info on the sessions, better pictures, fun times, etc.


The second half of the Creating a Presence in a Big Blogger world was about media.  Here's what I took away from it:

--media can EXPAND your READERSHIP - - - people who watch TV regularly don't read blogs regularly (and vice versa) so you can capture a new audience

--to contact TV email an "associate producer"

--tap into all 5 senses - video brings you more dimension

3 Big Os
--ORIGINALITY
--OPINION - real first person (not tied to a brand) - you like something because you like it
--OWN IT - you have presence and passion - share it!

--Bloggers are changing the way media happens!!  they are changing the way expertise is perceived.

--Summarize your brand in 3 words and own that statement (I need to do this)

--be thick-skinned...not everyone will love you

NEWSPAPERS
--newspapers are dying- they NEED bloggers - your content can be their filler
--write a short letter with your 3 best links:

--have a press section on your blog (I need to do this too) - "As Featured In" - it will get the attention of book/magazine editors and advertisers
--Credibility
--email authors and editors - submit content in exchange for a blog link
--Months to break in: Jan, Mar, Apr, June, Aug