It's a stencil-your-own-rug kit --- genius. You know I love kits because it takes the thought out of making sure you gather all the supplies, etc - they do it all for you.
Here are a couple that are calling to me - you'll have to check out their site to see which are calling to you - such a great idea! Rugs can add so much to a space for a relatively minimal investment. And I love DIY.